Airline e-Commerce: Log on. Take off. by Michael Hanke PDF

By Michael Hanke

From the few tickets that have been bought by means of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, international on-line go back and forth has grown to generate this present day greater than part one thousand billion money in annual profit. This improvement has introduced major adjustments to the airline company, go back and forth markets, and shoppers. this day, airways all over the world not just use e-commerce for affiliate marketing online and promoting but additionally as a platform to supply exact providers and services that experience no counterpart within the actual world.

This booklet is an in-depth advent to airline e-commerce. It covers a wide scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web consumer service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce specialist and illustrated with various examples of top airways during this sector, Dr. Hanke offers for accomplished "behind-the-scenes" info of the way airline e-commerce works. This ebook is an important significant other for college students and practitioners alike since it permits the reader to obtain a radical origin of airline e-commerce. moreover, the e-book permits the reader to understand the ramifications of airline e-commerce in yes company parts and to take potent motion for a profitable e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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