Get Akzeptanz von Beacons für Location-based Advertising: Eine PDF

By Marco Altpeter

Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based providers, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im advertising and marketing. Da eine kundenindividuelle Ansprache consistent with phone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based ads aus Konsumentensicht und untersucht sie auf der Grundlage der Strukturgleichungsmodellanalyse. 

Show description

Read or Download Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) PDF

Best e-commerce business books

Cognitive Economics: An Interdisciplinary Approach by Paul Bourgine,Jean-Pierre Nadal PDF

The social sciences research understanding topics and their interactions. A "cog­ nitive turn", in accordance with cognitive technology, has the aptitude to counterpoint those sciences significantly. Cognitive economics belongs inside of this move of the social sciences. It goals take into consideration the cognitive procedures of people in financial concept, either at the point of the agent and at the point in their dynamic interactions and the ensuing collective phenomena.

Download e-book for kindle: Financial Identity Theft: Context, Challenges and by Nicole S. van der Meulen

The life of monetary identification robbery within the usa, and its (gradual) unfold to different components of the area, raises the necessity to know how identification robbery happens and the way perpetrators of the crime be able to reap the benefits of advancements inside modern society. This publication goals to supply such an realizing via an in-depth comparative research which illustrates how states, monetary carrier services, shoppers, and others facilitate the prevalence of monetary id robbery within the usa and the Netherlands.

Read e-book online Trading Forex like a Wall $treet Bank for Beginners: Making PDF

Buying and selling currency like a Wall $treet financial institution for novices could be a massive learn for somebody who's simply beginning out and is fresh to foreign money. buying and selling foreign money like a Wall $treet financial institution for novices tells you what to not do this reasons new investors to lose cash straight away, the characteristics that make a successful day dealer, a style that the marketplace is predicated on and a lot more.

Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz - download pdf or read online

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im electronic trade, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung.

Extra resources for Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition)

Sample text

Download PDF sample

Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) by Marco Altpeter


by Steven
4.4

Rated 4.70 of 5 – based on 33 votes