Linda Civitello's Baking Powder Wars: The Cutthroat Food Fight that PDF

By Linda Civitello

First patented in 1856, baking powder sparked a vintage American fight for enterprise supremacy. for almost a century, manufacturers battled to win dependable shoppers for the recent leavening miracle, reworking American trade and ads at the same time they touched off a chemical revolution within the world's kitchens. Linda Civitello chronicles the great fight that reshaped America's vitamin and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulation and ruthless pricing--Civitello indicates how enormous quantities of businesses sought industry keep watch over, concentrating on the large 4 of Rumford, Calumet, Clabber lady, and the once-popular model Royal. She additionally tells the war's untold tales, from Royal's claims that its rivals bought poison, to the Ku Klux Klan's crusade opposed to Clabber lady and its German Catholic proprietors. Exhaustively researched and wealthy with aspect, Baking Powder Wars is the forgotten tale of ways a dawning raised Cain--and brownies, cookies, tarts, pancakes, donuts, and biscuits.

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First patented in 1856, baking powder sparked a vintage American fight for company supremacy. for almost a century, manufacturers battled to win unswerving shoppers for the hot leavening miracle, reworking American trade and ads while they touched off a chemical revolution within the world's kitchens.

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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways) by Linda Civitello


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